Operating a business that sells organics or environmentally friendly products can be tough but it can be even tougher if you have poor or no publicity. As it is, the organic industry has to combat the big conventional companies that have deeper pockets and bigger marketing teams. So, does this mean that you have to hire a top PR firm? Not necessarily.
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David Bronner Talks About The Right2KnowMarch.org: GMO Labeling Now!
David Bronner, President of Dr. Bronner’s Magic Soaps to talk about the importance of GMO labeling, what you need to know and how to take action!
Smartcool Systems: The Power Of Innovation For Energy Conservation
When businesses operate sustainably, it benefits everyone. Reducing energy consumption will reduce operating, manufacturing and consumption costs thus reducing greenhouse gas emissions. However, as energy prices soar along with rising atmospheric temperatures, energy efficiency is something we can no longer ignore. Businesses, especially, must find ways to reduce the amount of energy used without reducing quality. This is no easy task because with the current economic climate many producers, manufacturers and retailers are already working with small margins. It is a competition that could mean the end of a business if the wrong decision is made.
Creating an energy-efficient business does not mean that you have to dispose of all existing equipment. To invest in equipment that may or may not be worth the money is risky and would also contribute to the landfills which is not very eco-friendly.