I love some of the labels that I have read at breakfast time throughout the years. Mind you, before computers and blackberries, most people would commonly read their cereal box or beverage carton as they happily consumed the day’s first meal. It was what we did. We actually read our labels and sometimes even memorized their “all too familiar” packages.
I fondly recall reading the carton of a once favorite brand of orange juice that stated, “this juice was made from freshly squeezed oranges!” Well, I sincerely hope that prior to that declaration, the company, who shall remain nameless, had opted NOT to use spoiled citrus in their juice production. Nevertheless, it makes you wonder why the company felt so compelled to reach out to the customer to ensure that the oranges were fresh. What were they really hiding? Why state the obvious if you are creating a premium product?
Ever wonder why orange juice doesn’t taste like oranges anymore? Matt McLean from Uncle Matts Organics will talk about the resurgence in organic citrus farming.