I love some of the labels that I have read at breakfast time throughout the years. Mind you, before computers and blackberries, most people would commonly read their cereal box or beverage carton as they happily consumed the day’s first meal. It was what we did. We actually read our labels and sometimes even memorized their “all too familiar” packages.
I fondly recall reading the carton of a once favorite brand of orange juice that stated, “this juice was made from freshly squeezed oranges!” Well, I sincerely hope that prior to that declaration, the company, who shall remain nameless, had opted NOT to use spoiled citrus in their juice production. Nevertheless, it makes you wonder why the company felt so compelled to reach out to the customer to ensure that the oranges were fresh. What were they really hiding? Why state the obvious if you are creating a premium product?
Imagine this! What if your orange juice container told you what the process was really like in order to make that sunny colored glass of juice? What if the label on your container of orange juice read as follows:
“This pasteurized non-organic juice, which has been mass produced with pesticides, has been stored in a gigantic aseptic storage tank to ensure a 24/7 year-round supply (a process known as de-aeration, preventing it from oxidizing in the tanks, thus, stripping the juice from all of the natural flavor), also contains added flavor packs to ensure a semblance of real flavor and color.”
Would you buy it? That is a rather obvious answer but then the next question most people have is, “What other options do I have?” Clearly, there is only one option -organic orange juice! If you have ever wondered what happened to the orange juice industry from sunny Florida, tune in to hear Matt McLean from Uncle Matt’s Organics talk about resurgence of organic citrus farmers and what these farmers are doing to bring our favorite breakfast beverage back organically! Orange You Glad I Said Organic?
The organic oranges pictured above are what we expect and should find in every glass of orange juice! When in doubt, buy organic! Bottoms up!