Over the last decade, there have been numerous pet food recalls. When it comes to feeding your animal companion and depending upon a manufacturer, trusting a company once again after a recall can be difficult. Everyone is capable of making mistakes. However, how can a manufacturer reassure its loyal customers that their products are safe? Can a pet food business rebuild consumer trust? What steps should be taken? Does a major tragedy have to occur in order for the safety mechanisms and/or checks and balances to be put into place? What changes would you like to see?
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